Sales and Marketing Manager at Canlan Ice Sports Canada English

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Updated: October 16, 2017

Canlan Ice Sports Oakville is currently looking for a Sales and Marketing Manager

 

OVERALL OBJECTIVE:

 

Reporting to the General Manager it is the primary responsibility of the incumbent is to provide leadership for the development and execution of sales, marketing programs and initiatives designed to support Canlan’s identified revenue and future growth objectives. 

 

The role manages the sales and marketing process; (awareness and promoting the facilities products and services, introduction of the facility to prospects, maintaining ongoing communication throughout customer ‘life-cycle’). 

 

The incumbent will manage a Revenue Team, providing them with a positive, team-focused learning environment and fostering individual development by assuming a leadership position to direct and motivate this team to increase facility revenue and provide a best-in-class recreational customer experience. 

 

Further, the Sales and Marketing Manager will contribute by finding ways to heighten our ability to retain our existing customer-base to capitalize on retention opportunities as well as drive ancillary and package sales results.  

 

SKILLS AND KNOWLEDGE:

 

PROVIDES SALES LEADERSHIP:

  • Grow / develop facility sales and revenues.

  • Conducts sales calls and presentations.

  • Leads in the development and execution of an fully integrated aggressive sales strategy for the facility.

  • Identifies opportunities for telemarketing initiatives for Sales Coordinators, League and Program departments.

  • Reviews ice field flows at least 6 months in advance to develop an action plan to sell any   unused inventory.

  • Manages the Sales Coordinator, League Department and Programs Department to ensure overall facility goals are achieved.

  • Manage and develop staff within the department (inclusive of ongoing learning and development initiatives and related follow up / follow through).

  • Creates reviews and implements the ice plan to maximize ice revenues.

 

PROVIDES MARKETING LEADERSHIP:

  • Leads in the development and execution of relevant marketing materials and strategies to ensure proper branding and facility offering awareness.

  • Ensures all corporate marketing initiatives are implemented.

  • Ensures development and implementation of facility marketing strategy and action plan.

  • On an ongoing basis, identifies the current market social, demographic and corporate trends that may impact the facility's ability to meet its objectives.

  • Develops and maintains strategic relationships to maximize revenue.

 

PLANS & IMPLEMENT PROMOTIONS:

  • Plans and implements, special events and promotional items in keeping with existing legislative perimeters.

  • Assesses existing programs and make recommendations for adjustments to offer program progression to cater to a wider audience.

 

QUALIFICATIONS / SPECIAL SKILLS:

  • Strong follow up skills and an ability to deal with tact, diplomacy and confidentiality.

  • Previous experience selling or within a sales environment.

  • Prior staff leadership / management experience beneficial.

  • Strong computer skills (M.S. Office Suite, Database management and Internet).

 

EXPERIENCE AND EDUCATION:

  • Diploma or Degree in Business, Recreation, Facility Management or a combination of   experience and education.

  • Demonstrated sales, marketing and communication skills.

  • 3+ years experience within a sports and/or recreational programs environment.

 

If you are interested in the position and becoming part of the Canlan team please apply online.


 

ONTARIO CAREER OPPORTUNITIES:  In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Canlan Ice Sports will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Canlan of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.  Thank you.

 
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Vulnerable Person Criminal Back Ground Check CANADA
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Canlan Ice Sports is committed to providing a safe and enjoyable environment. This includes an environment safe and free from violent actions, abuse, neglect or possible exposure to improper behaviours.

Organizations who work with children and youth, “vulnerable persons”, require their people (employees, contractors or volunteers) to have a vulnerable persons (criminal) background check. If you have worked with a youth sports organization in the past, you are familiar with this requirement.

In providing reasonable care for our customers, specifically those who may be deemed vulnerable persons, Canlan Ice Sports requires a Vulnerable Sector Police Background Check be performed and clearance letter acquired. Canlan will not engage the services of individuals with improper backgrounds.

Persons need to apply in person at the Police Department where you live. For minors (persons under 18 years of age) must have the permission of the parent or legal guardian. In this case the parent would accompany the youth to the detachment for the purposes of the application. A copy of the “clearance letter” provided by the police, should be provided to the hiring manager when you provide your references. If you have a clearance letter that was issued to you within the last six months, you can supply a copy of that letter. If older than six months, a new one will be needed.