Sales Marketing and Programs Manager at Canlan Ice Sports Corp.

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Canlan Ice Sports - Oshawa   SCOPE:Reporting to the General Manager the primary responsibility of the incumbent is to take a leadership role in the development and execution of Sales and Marketing initiatives, as well as lead and manage the execution of the facility’s Programs Brand Portfolio offerings; designed to support Canlan’s identified revenue and future growth objectives. This person will oversee a Sales Coordinator and Programs Coordinator, providing them with a positive, team-focused learning environment while fostering their individual development; this includes assuming a leadership position to direct and motivate these individuals to increase facility revenue and provide best-in-class development and delivery of programs and initiatives to drive customer and revenue growth opportunities. Further, this individual will contribute by finding ways to heighten our ability to retain our existing customer-base to capitalize on retention opportunities as well as drive ancillary and package sales results. This individual will also work with and provide assistance to, the facility League Manager in identifying and capitalizing on growth and retention opportunities for the Adult Safe Hockey League (ASHL). The incumbent will be entrepreneurial and passionate about selling a sports and recreational experience with a truly differentiated competitive advantage.  He/she will be responsible for identifying, prospecting, and securing business opportunities to support new revenue. As a result, this role will develop and implement sales strategies for new account prospects as well as existing customers, designed to deliver new business opportunities in the areas of contract ice sales, spot ice sales and Canlan Programs.  In conjunction with the General Manager, the Director of Sales and Director of Programs will provide specific direction, support and development for the sales role and responsibilities.   Major Relationships: Responsibility for building relationships and alliances, internal and external, networking with others, further developing knowledge of industry leading sales and marketing procedures, situations and culture in the organization to identify opportunities for execution at their facility. Will build strategic relationships with others to advance the success of their facility and the Canlan organization as a whole including but not limited to the following;
  • General Manager
  • Sales Coordinator
  • Program Coordinator
  • Director of Sales
  • Director of Programs and New Product Development
  • Regional Vice President of Operations
  • Corporate Creative Director
  • Corporate Brand Directors
  • Corporate Brand Managers
  • Food & Beverage Manager
  • Sports Store Supervisor
  • ASHL Manager
  • Customer Service Representative
  • Canlan Classic Tournament Team
  • Payroll Department
  • Accounts Payable
  QUALIFICATIONS / SPECIAL SKILLS: Knowledge Requirements
  • Strong sales, marketing and communication skills;
  • Solid knowledge and experience in Ice & Other Sports (Hockey, Ringette, Figure Skating, Soccer etc.)including ability to teach and create lesson plans is essential as well as past playing experience.
  • Creativity and innovation combined with excellent organizational skills.
  • Previous event management experience is also an asset.
  • Proven ability to prioritize effectively & work well with Customers, Co-Workers & Management.
  • Solid ability to find, and grow sales opportunities;
  • Solid closing skills in a sales environment;
  • Solid customer service skills;
  • Excellent organizational and time management skills;
  • Excellent listening skills to provide solutions;
  • Strong written and oral communication skills, including presentation ability
  • Strong follow-up skills and an ability to deal with tact, diplomacy and confidentiality;
  • Solid people / team management skills including delegation, follow up, performance management, coaching and training;
  • Working knowledge of MS Office Suite;
  • Database management;
  • Internet experience;
  • Ability to work independently and in a team environment;
  • Solid knowledge and experience in Sports Programming;
  • Knowledge of Youth and Adult League operations is an asset
  EXPERIENCE AND EDUCATION: Experience
  • 3+ years experience within a sports and/or recreational programs environment;
  • Previous experience selling or within a sales environment
  • 2 years successful experience in a Sports related business in a supervisory level position.
  • Strong Computer Skills (Microsoft Excel, Word, MS Publisher).
  • Advanced knowledge of Marketing and previous Sales experience an asset.
Education:
  • Diploma or Degree in Business, Recreation, Facility Management or a combination of experience and education.
  Canlan Ice Sports is the largest private sector developer and operator of recreational ice sports facilities in North America.  The company's success in the recreation and entertainment industry is attributed to a combination of innovative programming and world-class facilities. We understand our customers’ need for service excellence and are committed to it.    Canlan Ice Sports Oshawa offers 2 NHL-sized ice surfaces with the best ice around, the Thirsty Penguin Grillhouse, our sport store and 4 championship beach volleyball courts. Our facility accommodates numerous adult and youth programs, events and tournaments. As you can see, we’re a full service recreation and entertainment facility. We believe we’re Durham Region’s most popular sports complex because our people make the difference!  
About Us
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Canlan Ice Sports is the largest private sector developer and operator of recreational ice sports facilities in North America.  The company's success in the recreation and entertainment industry is attributed to a combination of innovative programming and world-class facilities. We understand our customers’ need for service excellence and are committed to it.  

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